"An Inconvenient Truth" did well in urging the public to use compact fluorescent light bulbs (which contain mercury), but this is not enough to combat global warming. Putting commercials on shows like "American Idol" is the next step.
Former vice president Al Gore will launch a three-year, $300 million campaign Wednesday aimed at mobilizing Americans to push for aggressive reductions in greenhouse gas emissions, a move that ranks as one of the most ambitious and costly public advocacy campaigns in U.S. history.
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